Vision development

When designing or developing a vision of corporate culture or values, themes such as cooperation and communication commonly enter the discussion. How do we want to behave with each other, with our clients and with our suppliers? In this process, disparities can quickly arise over the interpretation of words like 'open', 'honest' and 'respect'. Discussing these disparities often leads only to more confusion and dissent. In situations like this, a concrete scene can clarify matters. In vision development sessions, we facilitate the formation of the final vision over the course of a number of sessions. In the opening scenes we look at existing behaviour and its possible underlying reasons. This gives us a starting point for a concept vision: what do we want to keep, what do we want to change - and in what way? We then take a look into the future, so to speak: we put the formulated vision into action and find out what happens. People can experience the results and react to them directly, as if they actually were in the new situation. These insights are used to modify and sharpen the vision, until a useful and workable version is obtained; one which stimulates the imagination, inspires and motivates.

An example: the UVA/IC vision development sessions